How It Works

Research and Planning

We’ll send through a project questionnaire and combine the answers with your web content to gain a deep understanding of your business. We need to know your target well so that your video resonates with current and future customers.

The questionnaire asks things like ‘what’s your elevator pitch’, ‘what makes you unique in your market’ etc. These answers will formulate the basis of the script. We’ll also ask for your preferences on video tone, direction and animation style here too.

Once complete, the team will review, and then discuss any particular topics that need further explanation.

What we deliver: Project Questionnaire

Research and Planning

We’ll send through a project questionnaire and combine the answers with your web content to gain a deep understanding of your business. We need to know your target well so that your video resonates with current and future customers.

The questionnaire asks things like ‘what’s your elevator pitch’, ‘what makes you unique in your market’ etc. These answers will formulate the basis of the script. We’ll also ask for your preferences on video tone, direction and animation style here too.

Once complete, the team will review, and then discuss any particular topics that need further explanation.

What we deliver: Project Questionnaire

Script Development

Once we’re all on the same page, our Clarity script-writing wizard will get to work. After two to three days you’ll be presented with a polished script for review.

Our scripts follow our Clarity Script Writing formula which uses conversion switches to influence the viewer to take action.

Copywriting is a science, and we pride ourselves on being Professor’s in script writing!

What we deliver: Script, delivered via Google Docs

Script Development

Once we’re all on the same page, our Clarity script-writing wizard will get to work.

After two to three days you’ll be presented with a polished script for review.

Our scripts follow our Clarity Script Writing formula which uses conversion switches to influence the viewer to take action.

Copywriting is a science, and we pride ourselves on being Professor’s in script writing!

What we deliver: Script, delivered via Google Docs

Storyboard and Illustrations

The next stage is storyboarding and illustrations.

We’ll provide a hand-drawn storyboard which defines the concept for each scene, so you have an exact idea of what the video will look like.

Once the concepts are confirmed, our illustrators will re-produce the images digitally. This will finalise characters, colours and environments to ensure everything matches your unique brand.

You’ll get a good feel for the final video, and can provide feedback on each scene before we immerse ourselves in animation.

What we deliver: Hand-drawn storyboard and digital illustrations

Storyboard and Illustrations

The next stage is storyboarding and illustrations.

We’ll provide a hand-drawn storyboard which defines the concept for each scene, so you have an exact idea of what the video will look like.

Once the concepts are confirmed, our illustrators will re-produce the images digitally. This will finalise characters, colours and environments to ensure everything matches your unique brand.

You’ll get a good feel for the final video, and can provide feedback on each scene before we immerse ourselves in animation.

What we deliver: Hand-drawn storyboard and digital illustrations

Voice Over

Once the script is complete, it’s time to bring out the smooth talking voice-over artist to communicate that winning message! We work with contractors from around the world to ensure we offer the highest talent in any accent and language.

Firstly, we send through a short questionnaire to confirm pronunciation of any unique words along with our recommended voice-over artists. Once you’ve chosen your artist, they’ll provide a tone sample where they read a few lines for you to review.

Then, once everything is 100% confirmed the VO artist will produce the recording for you to review.

What we deliver: Voice-over questionnaire, tone audition and final voice-over

Voice Over

Once the script is complete, it’s time to bring out the smooth talking voice-over artist to communicate that winning message! We work with contractors from around the world to ensure we offer the highest talent in any accent and language.

Firstly, we send through a short questionnaire to confirm pronunciation of any unique words along with our recommended voice-over artists. Once you’ve chosen your artist, they’ll provide a tone sample where they read a few lines for you to review.

Then, once everything is 100% confirmed the VO artist will produce the recording for you to review.

What we deliver: Voice-over questionnaire, tone audition and final voice-over

Animation and Sound Effects

Ah, the final step in production, and what an exciting one it is. Our experienced animators now bring those illustrations to life.

Once the animation is finalised, we also add sound effects and background music to make your video truly unique.

The final product is nothing short of amazing.

What we deliver: Video (with a watermark)

Animation and Sound Effects

Ah, the final step in production, and what an exciting one it is. Our experienced animators now bring those illustrations to life.

Once the animation is finalised, we also add sound effects and background music to make your video truly unique.

The final product is nothing short of amazing.

What we deliver: Video (with a watermark)

Handover and Implementation

Get excited, because your new animated video is ready for action! We’ll organise your handover package and upload it to your Clarity Drive for future reference.

At Clarity we’re focused on a working relationship rather than a single transaction. If you’re having trouble with implementation, we’re only one short email or phone call away to provide assistance.

What we deliver: Final video, handover document

Handover and Implementation

Get excited, because your new animated video is ready for action! We’ll organise your handover package and upload it to your Clarity Drive for future reference.

At Clarity we’re focused on a working relationship rather than a single transaction. If you’re having trouble with implementation, we’re only one short email or phone call away to provide assistance.

What we deliver: Final video, handover document

What we deliver: Final video, subtitled version, Instagram ready version, thumbnail, handover

It’s time your audience understood what makes you unique. It’s time you invested in an explainer video.

Estimated Project Timeline

Producing an animation is like baking a cake… There are lots of ingredients which all need to be mixed in the right order. So to make sure your animation comes out of the oven looking perfect, each step must be ticked off before proceeding to the next stage.

Client Time Investment

At Clarity we’re dedicated to making the production process super smooth. Here’s a breakdown of your time investment for each stage.

2 hours

Research and Planning

1.5 hours

Script writing

1.5 hours

Storyboard and Illustrations

30 Minutes

Voice Over

1 hour

Animation and Sound Effects

Total 7 hours over the whole production period (average of 1 hour a week)

FAQs

How does payment work?

We require a 50% upfront payment and the last 50% after the video is finished and approved by the client. Once we receive the final payment we send the final video in HD format. You can pay via bank transfer or through PayPal (this last option has a 5% fee).

How long is the production process?

A typical explainer video production takes around 6 weeks but each project is unique so this can vary.

Can the process be faster?

Sure! We always cater for specific events; however a shortened timeframe will increase the budget.

How will we communicate?

We’re a company that operates mostly through the internet. We use Basecamp for all projects for written messaging, along with Skype and phone calls as needed.

How do we give feedback?

We deliver scripts in a Google doc – comments can be made easily using the Google interface. Storyboards, Illustrations and Videos are all uploaded to FileStage for accurate feedback down to the exact pixel.

How do I choose the voice-over?

We work with contractors for the voice over so we have a vast library of accents and tones to match your desired sound. We provide samples of each voice over artist for you to review, then you provide your feedback via a short questionnaire.

What’s the cost for an explainer video?

We offer several packages depending on your video length and style requirements. Submit your contact details to receive our pricing right away!

How do I receive the video?

At the start of each project we create and share a Google Drive folder with you. The final version will be uploaded here for you to use.

Who owns the video?

You do, of course! Once the final payment has been completed, we’ll transfer the files to you.

Are we allowed revisions?

Of course! We include two rounds of revisions for each project stage. Very rarely do we need the second round but it’s there as a safety net. If you require more rounds, we will charge extra based on the changes requested.

What about in person meetings?

We’re a digital company and have been since day one. If we’re in the same city we’d love to meet, but our clients are spread around the world and communicate through the internet. Don’t worry, we’re humans too and create strong relationships with all our clients.

Can you help me once the video is complete?

We provide the final video files along with a handover document, which explains what we would do if we were to promote a video ourselves. This document details how to use it on Social media platforms, how to embed your video in email signatures etc.

Of course if you need assistance with any of that just let us know and we’d be happy to help.

If you’re looking for marketing help for video promotion, let us know and we can put you in touch with one of our trusted partners.

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